NAIA Partners with Ichor

KANSAS CITY, Mo. — The National Association of Intercollegiate Athletics (NAIA) announced a multi-year partnership with Ichor, naming the brand the Official Sports Drink and Alkaline Water of the NAIA.

Through the agreement, Ichor will provide hydration products, including ready-to-drink hydrogen and alkaline waters, at NAIA national championships and hospitality areas. NAIA members will also receive exclusive pricing and promotional incentives on Ichor products.

“We’re honored to be named the Official Sports Drink and Alkaline Water of the NAIA,” said John Powers, CEO of Ichor. “Our mission has always been to redefine hydration through technology that supports peak performance and recovery. Partnering with an organization as forward-thinking as the NAIA allows us to bring those innovations to thousands of student-athletes across the country.”

Ichor’s products will give student-athletes more choice and flexibility in how they approach hydration and recovery. By expanding access to hydration solutions, the partnership will support athletes through the daily demands of practice, competition, and travel. The focus is on helping athletes recover more efficiently, maintain consistency throughout the season, and perform at their highest level. This partnership will enhance the overall student-athlete experience across member institutions.

“Partnering with Ichor is a natural fit,” said Jim Carr, President and CEO. “Their values mirror ours, and their leadership in hydration innovation is redefining athletic recovery. Together, we’re raising the standard for sports performance across every one of our member institutions.”

 NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs dedicated to character-driven intercollegiate athletics. NAIA members provide more than 83,000 student-athletes with opportunities to play college sports, earn $1.3 billion in financial aid from NAIA institutions, and compete in 29 national championships. naia.org | @NAIA 

 Ichor

Ichor is a performance hydration brand developing science-backed, innovative water products that enhance recovery and optimize performance. From ready-to-drink hydrogen and alkaline waters to high-efficiency mix systems, Ichor empowers athletes and active individuals to perform at their best through cutting-edge hydration technology. ichorwater.com | @ichorwater