NAIA Expands Partnership with UTR Sports
July 9, 2025
Kansas City, Mo. — The National Association of Intercollegiate Athletics (NAIA) has expanded its partnership with UTR Sports, which will now be the Official Analytics & Technology Provider of NAIA Men’s & Women’s Tennis in addition to being the Title Sponsor of the NAIA Men’s and Women’s National Tennis Championships.
UTR Sports, the creator behind the gold standard UTR Rating system, works to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative software and events, and a global community centered around level-based play. More than 90 percent of U.S. college coaches are on the UTR Sports platform, and more than 30 high school state athletic associations have incorporated the UTR Rating into their programs.
"UTR Sports is proud to serve as the official analytics and technology partner for NAIA tennis,” said UTR Sports Vice President Chase Hodges. “Additionally, we’re thrilled to introduce the UTR Sports platform to all NAIA coaches, empowering them to leverage the UTR Rating for recruiting, while also using our event platform to drive community engagement and generate revenue."
As a title sponsor, UTR Sports will have an increased presence at the NAIA Men’s and Women’s Tennis National Championships, including the 2026 championships set to take place on May 12-16, 2026, at the Mobile Tennis Center in Mobile, Alabama.
“UTR’s Sports platform is considered the gold standard for the sport of tennis, and we are thrilled to extend our partnership,” said NAIA President & CEO Jim Carr.
The current agreement between the NAIA and UTR Sports runs through October 2027.
ABOUT NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. NAIA members provide more than 83,000 student-athletes with opportunities to play college sports, earn $1.3 billion in financial aid from NAIA institutions, and compete in 29 national championships. naia.org | @NAIA
